Digital Marketing Coordinator

Job Summary

Tripar Inc., a leader in metal stampings and metal fabrication for over 70 years, located in Montreal is searching for a digital marketing coordinator to work alongside our Marketing Team to drive potential customers to Tripar. The Digital Marketing Coordinator will augment and support projects and initiatives that constantly improve the company’s online presence via multiple media.

Main Tasks

  • Coordinating all activities related to the creation and deployment of the company’s monthly e-newsletter;
  • Expanding, coordinating, and posting on the company’s social media accounts;
  • Creating and managing mailing lists
  • Manage Linkedin:
    • Publishing posts in a timely manner
    • Supporting other Tripar members with their Linkedin
    • Linkedin mining to find companies that meet Tripar client profile
  • Updating promotional material and product bulletins,
  • Optimize SEO
  • Update existing web and catalog pages, or creating new ones, with content provided by the Marketing Team
  • Assist in content development for the website.
  • Initial point of contact for requests coming in through the website or sales@triparinc.com
  • Adjust and tweak various web page, newsletter and email templates to optimize the audience experience,
  • Keep the team in the loop on the latest marketing activities on social media and website,
  • Coordinate translations of web content,
  • Ensuring all resources are current and accurate

Skills and Qualifications

  • Bachelor’s degree in marketing, advertising, or communications
  • Knowledge of both digital and traditional marketing; content marketing, and social media marketing
  • Excellent writing, communication, and presentation skills
  • Strong LinkedIn knowledge and real-world application
  • Good knowledge of WordPress
  • Experience using email marketing platforms (E.g. Mailchimp)
  • Ability to edit video and/or product picture (an asset)
  • Knowledge of SEO
  • Strong English

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